Logo Design

Of all the things I get to do as a website and graphic designer, one of my favorite tasks is working on logo design and branding.  I love working with companies to figure out how to represent their business in a small scalable image.

I recently completed a logo design for a translations business called TIN.  The graphic below shows the three major stages of the logo.  It started as a round speech bubble with the text on the inside.  After chewing on that for a while and thinking through how it would work on a website, on letterhead, and on business cards,  I decided to make it more sleek, remove the text from the inside (partly because of legibility in small applications – as you see here), and point the inside speech bubble in the opposite direction (like a back and forth conversation).  In the third round of design, I closed off the crescent shape and reversed the direction each of the bubbles was pointing (to help with eye flow when used in the top left of a website).

I think it turned out very nice.

tin_logo_process

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