Brand Identity


Brands are powerful things.  They give us images and symbols  that help us to connect with ideas and things.  Still, over time, they must change.  Sometimes the changes are subtle, and other times a complete overhaul is necessary.

Here is a very cool visual catalog of the changes to the Hersheys wrapper over the past hundred years.  Their brand is certainly effective; just looking at these pixels is making me hungry.

4 thoughts on “Brand Identity

  1. I’m pretty fond of 1900-1902 – I love that Victorian lettering and dubious claim “A nutritious confection”.

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