Name Brand or Not?

my-favorite-cereal

I’m curious to get some feedback on something.  When you’re making a purchasing decision (electronics, appliances, tools, etc.),  do you go with the name brand or not?  Do you think that there is extra quality/value in the brand, or do you go with the less expensive option when things appear to be equal?

(The photo above might be a little clue on the way I tend to lean on this.)

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